Organic search clicks
From limited search visibility to a scalable acquisition channel.
DEC 2024 – SEP 2025 GOOGLE SEARCH CONSOLE
TECHNICAL SEO & AI SEARCH CONSULTANT
Search is changing.
Make your
next move count.
Senior SEO, AEO & GEO consultant. I help brands build the technical foundations, content and systems to get discovered in search—and chosen in AI answers.
10+ years in searchEnterprise · D2C · B2B
Practitioner by choice.
EXPERIENCE ACROSSPublicis GroupeObbservMyTeam11Wooden Street
01 / SELECTED IMPACT
The work.
The difference it made.
Search performance, stronger teams and more time for the work that matters.
Organic traffic growth
In six months through technical SEO, content strategy and relevant links.
Less production time
For reporting and content briefs using Python, n8n and AI workflows.
FEATURED CASE STUDY / FOOD & LOCAL SEARCH
A challenger brand.
A new growth channel.
How I helped a homemade food delivery brand compete for discovery in a category shaped by Zomato and Swiggy.
1.43MSearch impressions
64.9KOrganic clicks
4.5%Average click-through rate
9.9Average search position
Search Console figures reported in the anonymised case study · December 2024–September 2025
Explore the strategy and results
THE CHALLENGE
Build discovery beyond paid acquisition.
The food delivery app had limited organic visibility and relied heavily on paid traffic and word of mouth. The opportunity was to connect local demand with useful location pages and content that answered real customer questions.
What changed
- Technical foundations. Site hygiene, crawl setup and scalable page architecture.
- Local intent. City and location pages for homemade food searches across Delhi NCR.
- Content across the journey. Informational, consideration and conversion content supported by internal linking.
- Authority. Relevant link acquisition and stronger trust signals.
THE PRACTICAL LESSON
Build a coordinated search programme.
Technical foundations, location content and intent-led articles supported a larger organic search presence.
The client is anonymised. The reported Search Console period is December 2024–September 2025.
02 / HOW I CAN HELP
Built for search.
Ready for what’s next.
Senior strategic thinking, with the hands-on work to turn recommendations into progress.
Get the foundations right.
Find what stops your site being crawled, understood and discovered. Give your team a clear order of action.
- Technical audits & crawl architecture
- Indexation, schema & Core Web Vitals
- Site structure & internal linking
Be part of the answer.
Build useful, credible content that supports visibility across search engines and AI answer experiences.
- AI search visibility audits
- Answer-focused content & entities
- E-E-A-T & structured information
Give every page a purpose.
Connect audience intent to content architecture, useful briefs and the next step in a customer’s journey.
- Topical authority & content gaps
- Intent-first editorial briefs
- Cannibalisation & funnel mapping
Make good work repeatable.
Reduce repetitive research and reporting so your team has more time to think, prioritise and implement.
- Python & n8n workflows
- GSC clustering & brief generation
- Looker Studio & reporting systems
A PRACTICAL WAY OF WORKING
01
Understand
Your business, audience and search landscape.
02
Prioritise
A roadmap tied to opportunity and effort.
03
Implement
Work with content and development teams to ship.
04
Learn & scale
Measure outcomes and build on what works.
03 / THE PERSON BEHIND THE WORK
A strategist who
stays hands-on.
I’m Vishnu. I’ve spent over a decade working where technical SEO, content and business decisions meet.
My experience spans enterprise travel, retail, fintech, consumer brands and sports. At Publicis Global Delivery, I work on search strategy for UK enterprise accounts. My consulting approach brings that scale of thinking to the practical challenges of growing a business.
I also build with Python and AI: from content briefing workflows to search data analysis. The aim is simple—make the work clearer, faster and more useful.
30+Brands managed
26Team members led at Obbserv
2×Stellar Performer at Publicis
2022 — PRESENTPublicis Global Delivery Enterprise SEO & AI search strategy
+
Lead search programmes for UK enterprise clients, combining technical SEO, content strategy, E-E-A-T and AI search visibility.
2020 — 2022Obbserv Online Services SEO strategy & team leadership
+
Led a 26-member SEO team across 30+ accounts. Delivered 10× organic traffic growth for a fintech client in six months, and developed training frameworks for SEO professionals.
2020Orionators · Miraj Group SEO & digital marketing
+
Oversaw SEO and PPC across 10+ client accounts, translating technical findings into business priorities.
EARLIER EXPERIENCEMyTeam11 & Wooden Street Consumer search & content marketing
+
Built hands-on experience in search, content and performance reporting across fantasy sports and D2C furniture.
04 / PEOPLE I’VE WORKED WITH
Good work is
a team effort.
“Vishnu has a solid grip on SEO—not just technically, but also strategically.”
“What I really appreciate about Vishnu is how he’s embraced AI and LLMs for SEO work.”
BUILT BY ME / AI SEARCH TOOLING
Meet Fanout.
Turn content gaps into a plan.
A working Query Fan-Out Auditor, built from hands-on SEO practice and used on enterprise pages.
WORKING PRODUCT · IN PRACTITIONER USE
What questions is your page missing?
Fanout takes a keyword and a page, asks four AI models to generate likely sub-questions, and checks how well the content answers them. It turns those gaps into prioritised recommendations and practical content briefs.
I built Fanout to make AI search content audits more actionable—from identifying missing answers to deciding what to update, write or link.
FROM ONE PAGE TO A CONTENT BRIEF
- 01
Explore the questions
Generate likely sub-queries across four models and group shared themes.
- 02
Find the gaps
Assess each theme as covered, partial or missing against the page.
- 03
Prioritise the work
Rank gaps by coverage and model consensus, then produce content outlines.
Grounded in search demand
Search Console integration and CSV inputs add real query demand to the audit.
Uses your existing content
Site inventory checks help recommend updating an existing page or adding an internal link.
Built for a usable handoff
Export PDF, Markdown and JSON reports with priorities and lean or full content outlines.
SEE THE OUTPUT / SAMPLE AUDIT
From a broad keyword
to specific content decisions.
A cruise travel page audit · 3 October 2026
Selected, anonymised excerpts from a real run.
34Question clusters
21Raised by 2+ models
26/100Model-assessed coverage
The run classified 18 clusters as partially covered and 16 as missing. These are the tool’s assessments of the supplied page content.
Coverage measures this audit’s generated question set. It is not an AI visibility score or a measured citation rate.
P1 · MISSING · 4/4 MODELSHow far in advance should you book a cruise from Southampton?+
What the audit found
The supplied page content did not explain how far in advance to book.
Suggested next step
Add a booking guidance FAQ or tips section, using verified information on booking windows and available offers.
Selected recommendation, paraphrased from the report. An SEO practitioner should check relevance and facts before implementation.
ILLUSTRATIVE FORECASTWhat does the projected score mean?+
The report projects 26 → 41 after P1 gaps, and 26 → 68 after P1 and P2 gaps are addressed. These are calculated scenarios—not observed gains after publishing changes.
Some generated clusters concern competing cruise lines and may be inappropriate for the audited brand’s page. Scope and recommendations need human review before acting on the forecast.
Static report preview. Viewing or downloading this sample does not run an audit or make paid AI requests.
Inside the build
Python audit engine · FastAPI backend · React frontend built with Lovable · Railway hosting. File and screenshot inputs support audits when a page cannot be fetched.
The tool simulates likely query fan-out; it does not expose the actual queries used by AI search engines. Coverage forecasts are projections, not measured improvements in rankings or citations.
05 / THE PRACTITIONER’S TOOLKIT
Ideas, backed
by the ability to build.
The tools change. Knowing which problem to solve comes first.
Search & analysis
AI & automation
CURRENT EXPLORATIONS
Fanout: Query Fan-Out Auditor · Search Console anomaly detection
Follow what I’m building on LinkedInNOTES FROM PRACTICE
SEO case studies
and tools I build.
Explore the decisions, methods and evidence behind the work.
AI search & measurement
How to read an AI citation study before changing your SEO strategy
Learn how to assess AI citation studies, check their samples and metrics, and turn relevant findings into practical SEO decisions for your business.
Read article →Technical SEO & AI searchBefore You Block AI Crawlers, Decide What You Want to Control
Separate crawl access, search visibility and Gemini content-use controls before changing robots.txt. A practical decision brief for website owners.
Read article →Technical SEONew Page Not Indexed? Check Discovery Before Rewriting It
Check discovery, live access, canonicals and sitemap deployment before deciding whether a new page needs a technical fix or a content rewrite.
Read article →Analytics & diagnosisAI Referral Traffic Dropped: What to Check Before Changing Your Content
Investigate a drop in reported AI referral traffic by checking GA4 reports, click paths, landing pages and citation evidence before changing content.
Read article →AI search & contentWhat an AI Content Audit Can—and Cannot—Tell You About Citations
Learn what AI content audits measure, how to validate Fanout recommendations, and how to track citations separately from content scores and enquiries.
Read article →Tools & experimentsWhy Most GSC Analysis Is Wrong — And the Tool I Built to Fix It
How I built a GSC diagnostic skill that tests 12 hypotheses, flags missing query data and checks its confidence, with findings from two real client audits.
Read article →Tools & experimentsBuilding Fanout: from a keyword to a useful content brief
Inside my Query Fan-Out Auditor: the questions it generates, how it checks content coverage, and why the output still needs practitioner judgement.
Read article →Case studiesBuilding organic discovery for a food delivery app
A practical case study of the food delivery app's technical foundations, location content and search strategy, with 64.9K Search Console clicks reported for December 2024–September 2025.
Read article →LET’S WORK ON YOUR NEXT CHAPTER
What should search
do for your business?
Tell me about your site, your goals and what’s getting in the way.
seowithvishnu@gmail.comBased in India · Working remotelyConnect on LinkedIn