THE PRACTITIONER’S JOURNAL
Search. Build.
Share what works.
Notes on SEO, AI search and automation—from the tools I build and the work I do.
How to read an AI citation study before changing your SEO strategy
Learn how to assess AI citation studies, check their samples and metrics, and turn relevant findings into practical SEO decisions for your business.
Read article →Technical SEO & AI searchBefore You Block AI Crawlers, Decide What You Want to Control
Separate crawl access, search visibility and Gemini content-use controls before changing robots.txt. A practical decision brief for website owners.
Read article →Technical SEONew Page Not Indexed? Check Discovery Before Rewriting It
Check discovery, live access, canonicals and sitemap deployment before deciding whether a new page needs a technical fix or a content rewrite.
Read article →Analytics & diagnosisAI Referral Traffic Dropped: What to Check Before Changing Your Content
Investigate a drop in reported AI referral traffic by checking GA4 reports, click paths, landing pages and citation evidence before changing content.
Read article →AI search & contentWhat an AI Content Audit Can—and Cannot—Tell You About Citations
Learn what AI content audits measure, how to validate Fanout recommendations, and how to track citations separately from content scores and enquiries.
Read article →Tools & experimentsWhy Most GSC Analysis Is Wrong — And the Tool I Built to Fix It
How I built a GSC diagnostic skill that tests 12 hypotheses, flags missing query data and checks its confidence, with findings from two real client audits.
Read article →Tools & experimentsBuilding Fanout: from a keyword to a useful content brief
Inside my Query Fan-Out Auditor: the questions it generates, how it checks content coverage, and why the output still needs practitioner judgement.
Read article →Case studiesBuilding organic discovery for a food delivery app
A practical case study of the food delivery app's technical foundations, location content and search strategy, with 64.9K Search Console clicks reported for December 2024–September 2025.
Read article →Make your next review more useful.
A free worksheet for turning questions into practical page improvements.
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